A trademark is a unique symbol or word(s) used to represent a business or its products. Once registered, that same symbol or series of words cannot be used by any other organization forever, as long as it remains in use and proper paperwork and fees are paid. We so quickly associate symbols, and words with companies and their brands are one of the most significant advantages of their use. When customers see a familiar logo or phrase, they have instant recognition, driving preference, and, ultimately, sales.

We make it easy to trademark a name, logo, or phrase.

Signs of a Trademark

To indicate that a trademark has been claimed, companies use one of three symbols:


Using the trademark symbol after a logo or phrase alerts competitors that you have claimed this symbol or phrase as your own, but you don’t have to have even formally apply for it.


Only trademarks that have been officially granted by the Trademark office can use the ® symbol, which stands for registered Trademark.


Companies that sell services, not products, have the option to use the service mark logo, but most use the ™ instead for simplicity.

Protecting a Trademark

Although a trademark is issued for the life of a company or product, businesses do need to guard against phrases becoming generic. This typically happens over time when people use a company’s product name to mean all products or processes like it.

Benefits of Registration

Once a trademark has been granted, the owner receives three key benefits:

  • A notice of claim to any other businesses thinking of using the same symbol or word as its Trademark
  • A legal presumption of ownership, which can help fend off would-be users

The exclusive right to use the claimed Trademark

What Can You Register As a Trademark?

  • Brand Name / Business Name
  • Logo/Symbol
  • Others

Types of Trademark

The Product Mark is used on goods or products rather than services. This Trademark is used to recognize the origin of the product, and it helps maintain the reputation of the business. The applications that are filed under class 1-34 can be termed as Product marks as they represent goods.

The service mark is similar to the product mark but used to represent a service. The service distinguishes its Proprietor from the owners of the other services. Service mark applications can be filed under the class 35-45.

Pattern mark is specifically for those products that have design patterns that come out as the product’s identity. Patterns which are not remarkable are rejected as they do not serve any purpose. To register a pattern, it is necessary to show the uniqueness of that product.

A shape mark is used to protect the shape of a product so that the customers find it related to a specific manufacturer and prefer to buy the product. The product’s particular shape can be registered once it is recognized to have a unique shape —for instance, Coca-cola bottles or Fanta bottles.

A Collective mark is used to educate the public about certain distinguishing features of a product or service used to represent a collective. A group can use this mark as they are collectively protecting the same goods and services. An association or a public institution can be a mark holder. Usually, the standards of the products are fixed by the regulatory owning the mark. Others associated should adhere to specific standards while using this mark in the course of business. A famous collective mark in India is the Chartered Accountant designation.

Certification mark denotes the products’ origin, material, quality, or other specific details which the Proprietor issues. The primary purpose of this certificate is to bring out the standard of the product to the customers. This Certification mark is also used to uplift the product’s standard among the customers by showing that they have undergone quality assurance tests. Packaged foods, toys, and electronics generally have Certification marks.

A sound mark is a sound that can be associated with a product or any service by a particular supplier. To be a registered sound mark, it is necessary that people easily identify the sound when they hear it. Sound marks are the sound mnemonic that appears at the beginning or the end of the commercial. Just like the famous mark of IPL.

Documents Required For Registering A Trademark

  • The copy of the trademarks or the logo of the brand.
  • A duly filled application form is to be submitted.
  • Goods and services registered.
  • The details of the Applicant, such as name, address and nationality.
  • The type of business you are involved in.
  • Registration address.
  • The objective of the business.
  • The Applicant has to sign a power of attorney


There is a ten year validity period that is given to a trademark from the date of applying. It is renewable for as many times as you want to renew it for ten years. A renewal must be filed within a year before the expiry of the term of 10 years. If the renewal is filled in the last year, a surcharge will be granted. The renewal process includes that you get the help of a professional so that it is easy for you to have legal support in case any corrections have to be made in the renewal.

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